No1 Healthcare UK

About the Client

No1 Healthcare is a UK-based healthcare recruitment and staffing company providing compassionate care solutions across residential, private, and supported living sectors. Their mission is to connect skilled carers with clients who value quality and trust.

The Challenge

No1 Healthcare needed a modern, high-performing website and a strong digital presence to support both recruitment and franchise expansion. Their existing online setup lacked clarity, automation, and visibility, making it difficult to attract new carers and convert franchise leads effectively.

Our goal was clear:

• Build a professional, responsive website that represents the brand’s care values and credibility.

• Improve SEO and organic visibility to attract high-quality recruitment leads.

• Design and manage social media campaigns to boost engagement and trust.

• Streamline the recruitment and franchise enquiry process for better conversions.

• Run targeted ad campaigns to scale both care and franchise divisions.

Our Approach

We began by analyzing No1 Healthcare’s audience — care providers, job seekers, and potential franchise partners. Our approach combined strategic design, smart automation, and consistent marketing execution.

Website & Branding:

We built a clean, fast, and easy-to-navigate website on Webflow, reflecting the company’s warmth and professionalism. The design emphasized trust, clarity, and simple user flow for both job applications and franchise enquiries.

Digital Marketing & SEO:

We implemented a long-term SEO strategy that optimized high-intent keywords for healthcare recruitment and franchise opportunities. Regular content updates and backlink building improved search rankings and organic visibility.

Social Media Management:

We designed engaging posts highlighting staff stories, care values, and open positions — turning No1 Healthcare’s social pages into active recruitment and branding channels.

Recruitment & Franchise Campaigns:

Through targeted ad campaigns and optimized landing pages, we helped convert potential carers and new franchise partners efficiently.

Results

Our collaboration delivered strong, measurable results:
– Significant growth in organic traffic and lead conversions.
– Improved Google rankings for healthcare recruitment–related searches.
– Higher engagement and follower growth across social media channels.
– Streamlined recruitment process, reducing manual handling and improving candidate experience.
– Successful franchise conversions through organic and paid campaigns.

Conclusion

By combining design, SEO, and performance marketing, we helped No1 Healthcare transform its digital presence. The result — a trustworthy online identity, a steady stream of recruitment leads, and new franchise partners joining through an optimized and data-driven strategy.